I have found the 14-day Blogging 201 course very useful and whilst some of that was the interaction with other people on the course, I think the lessons standalone and work for anyone who wants to take their blogging to a new level. Sometimes it’s a case of finding out something you didn’t even know you needed to know and other times it’s giving yourself time to think about things that you did already know, but as a whole with everything else. So as a resource for myself to look back on and anyone else who may be interested I am listing all of the lesson posts below. Links to all are also available on the dailypost blog with lots of other useful ideas and challenges http://dailypost.wordpress.com/courses/blogging-201-branding-and-growth/
Blogging 201, Day One: Set Three Goals
First things first: let’s set some goals and plan for success.
Blogging 201, Day Two: Audit Your Brand
To build a strong brand, you have to assess your blog, top to bottom. Today you’ll figure out
what’s inconsistent or unhelpful — and start to fix it.
Blogging 201, Day Three: You’ve Got the Look
Good design affects your content and credibility, and visuals play a big role in a reader’s
decision to stay…or go. Make sure yours are helping, not hurting.
Blogging 201, Day Four: Get Read All Over
Today’s assignment: make sure your site is mobile-friendly, and familiarize yourself with the
features of responsive design.
Blogging 201, Day Five: Give ‘Em What They Want
Today, you’ll conduct a short and simple stats analysis that will help you create an
editorial calendar for the next 30 days.
Blogging 201, Day Six: Drive Traffic to Your Archives
Published, but not forgotten: today, you’ll integrate features to draw traffic to your older
content, including widgets, related posts, and a “Best of” page.
Blogging 201, Day Seven: Broadcast Your Brand
Today’s Assignment: pick one social network you’ll use to help grow your blog and connect it
to your site in at least one way.
Blogging 201, Day Eight: Create a Social Schedule
Today’s assignment: create a 30-day plan for how you’ll grow your presence (and your blog) on
the social network you selected yesterday.
Blogging 201, Day Nine: Make Your Home a Hub
Today’s assignment: create a page or section on your blog to display links to your online
presence elsewhere — and make sure other sites you use reflect your brand.
Blogging 201, Day Ten: Support Your Community
Today’s assignment: invest in your community by leaving five comments, adding (or updating) a
blogroll, and introducing a comment policy.
Blogging 201, Day Eleven: Buddy Up
Ready for a longer-term commitment? Find a blogging buddy and create a partnership for mutual
support and growth.
Blogging 201, Day Twelve: Give ‘Em What They Want, Part Two
The best way to learn what readers want is to ask. Create a poll and/or a survey to collect
feedback on your site and its content.
Blogging 201, Day Thirteen: Marketing, Advertising, and Monetizing, Oh My!
Today’s assignment: put on your CEO suit and think through whether marketing and monetizing
are right for your blog. If so, take one step.
Blogging 201, Day Fourteen: Make the Most of Events
Today’s assignment: create a recurring blogging event on your site, and/or make plans to
attend a conference.