See on Scoop.itSocial Media MarketingStrategy for Artists

Why it’s a good idea to establish and maintain a customer database

You’ll be able to…

  • contact existing customers to alert them about sales, new services or products
  • identify customers who have not purchased in a while to reactivate
  • target customers with relevant offers/promotions that will compliment what they’ve already bought from you (cross-sell).  You can only do this if you track purchases in your database.
  • conduct customer research and customer satisfaction surveys
  • identify prospective and new customers to tailor direct mail offers to them
  • rent or trade your direct mail list with other approved companies
  • analyze who are your best customers to offer them premium services and offers

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