See on Scoop.itSelf-Publishing Help

The growing business of self-published books has spawned an industry in which hired reviewers produce favorable online reviews.

 

Instead of trying to cajole others to review a client’s work, why not cut out the middleman and write the review himself? Then it would say exactly what the client wanted — that it was a terrific book. A shattering novel. A classic memoir. Will change your life. Lyrical and gripping, Stunning and compelling. Or words to that effect. In the fall of 2010, Mr. Rutherford started a Web site, GettingBookReviews.com. At first, he advertised that he would review a book for $99…

See on finance.yahoo.com

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